Our rules
What makes a poster unslopped?
01
One dominant idea
The poster must be understandable as one sentence.
02
A clear reading order
The viewer should know what to look at first, second and third.
03
Visual metaphor before decoration
One clever object or collision is more memorable than twelve literal icons.
04
Information earns its place
Essential details stay. Supporting information moves online.
05
Nostalgia must be specific
Retro design should understand the chosen period rather than adding beige paper and scratches.
06
Typography remains accurate
Dates, prices, venues and URLs should never be left to an image generator.
07
Dense can still be disciplined
More text is allowed when it forms one coherent visual system.
If everything is shouting, nothing is being heard.